Made for organizations on a mission
I started as a field ecologist studying prairie restoration, earned my Ph.D. in plant ecology, then shifted to science journalism and marketing. Along the way, I discovered what I really love: helping organizations working in science, nature, and conservation build the communications capacity they need to thrive.
Since 2021, I’ve worked at the intersection of science, storytelling, and strategy — helping organizations not just communicate better, but build the systems and frameworks that make good communication sustainable.
I’ve served as Board President of a startup native plant nonprofit, building their organizational infrastructure from the ground up. I’ve been embedded with Holden Forests & Gardens for years as their science communications specialist. And whether I’m writing science features for university magazines, editing podcast scripts, or helping an independent environmental educator refresh their brand, I focus on clarity, strategy, and making complex ideas accessible.
From strategic planning to hands-on execution, from building organizations to telling their stories, I help mission-driven teams do more than get the word out — I help them build the capacity to do it well.
Happy clients
Here’s what people are saying about Ampliflora.
Anna’s editorial, social media and website talents are indispensable! As a nonprofit, we couldn’t exist without engaging people in our mission, and having a skilled writer and strategist on our team makes community engagement happen. Anna is a master at understanding our mission and getting our voice out there at the right time.
— Patti Ragsdale, Executive Director, Botanical Belonging
Anna is an amazing editor who has helped me clearly map out my podcast project. Her regular feedback keeps me from wandering down too many side paths, while also providing clear line edits to help punch up my scripts. Working with her is always a joy!
— Sadie Witkowski, PhD, Creator/Host, In Defense of Fandom
Anna is an incredible creative talent with an ability to adapt her voice and tone to any project. As a trained scientist, she is thorough and meticulous with her research but is also very approachable and receptive of feedback. She can take complex concepts and make them approachable. Anna is organized, easy to work with, and completes assignments with efficiency and enthusiasm. Highly recommend!
— Elizabeth Ruzzo, PhD, CEO, adyn
As a scientist, I’ve been impressed by Anna’s ability to transform complex scientific concepts into engaging and accessible content. Her passion for both writing and science communication has enhanced our ability to connect the public with our science at Holden.
— Katie Stuble, PhD, Research Chair, Holden Forests & Gardens
Just wanted to send a quick note and let you know how great it’s been working with you on promoting all of our science content. The results of our work together have been impactful, and we are reaching a much larger audience than ever before. Thanks so much for all your help. Looking forward to even more success in the future.
— David Burke, PhD, Vice President for Science and Conservation, Holden Forests & Gardens
Anna is a true writing-and-editing triple threat: She is an accomplished researcher with a firm grasp of complex and technical topics; an engaging interviewer who helps people open up in enlightening ways; and a savvy storyteller, keeping readers delighted while helping them understand key and strategic messages about institutions like ours. It’s rare to find these attributes in one person, and that’s a big reason why working with Anna is such a joy.
— Steve Filmanowicz, Director of Editorial Projects, Marquette University
Blog archives
Discover Ampliflora’s insights on connecting people with nature, crafting powerful science stories, and building effective mission-driven communications:
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Marketing is hard. Marketing yourself is hardest.
There are two fundamental truths I want my clients—or really, anyone running a small business or nonprofit—to understand. Not everyone likes building their brand Some people just seem built for self-promotion. They’re out there building their brand. They’re staying up late after the kids go to bed, cranking on their e-newsletter and mapping out their… Read more →
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How Conservation Organizations Can Strengthen Their Digital Strategy to Amplify Impact
Everyone I’ve ever met working in the conservation sector has been awesome—and busy. I’ve met ecologists serving as educators, educators serving as marketers, and nonprofit founders trying to wear every single hat themselves. I’ve also noticed that many organizations, with their limited resources, let their digital presence fall to the wayside. Websites become outdated or… Read more →
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From Ecologist to Science Communicator: My Career Path
Every so often, a science grad student or early-career communicator reaches out to ask how I got into my line of work. I’m always happy to share — and honestly, I remember being on the other side of that conversation not too long ago. Most people tend to have similar questions, so I figured I’d… Read more →